Multi-day
Wildland Tours
Small-group natural history
Naturalist-led multi-day itineraries across the province. Trusted by North American and UK wholesalers.
Travel Trade & Media
500 years of
welcoming visitors.
Package itineraries, receptive operators, FAM tours, and media assets, curated by the destination team that lives, works, and shows off St. John's every day.
2025 Travel Trade & Media Impact
178
Tour operator meetings
41
Trade partners hosted on FAMs
33
Travel media meetings
565K+
Room nights sold, region
Across five key marketplaces, eight consumer shows, and two media marketplaces, DSJ worked group tour, FIT, and consumer segments alongside TCAR, ACTP, and our provincial DMO partners. Source: DSJ 2025 Annual Report.
Package Itineraries
Ready-to-book, ready-to-shape.
Four sample programs planners use as a starting point. Every itinerary can be extended into Legendary Coasts, Adventure Central, Go Western, or Labrador with our regional DMO partners.
Group Tour / Motor Coach
Capital City Essentials
Signal Hill, Cape Spear, jellybean row, and a Screech-In on George Street. Ideal for first-time visitors.
Request full itineraryReceptive Operators
Trusted local partners on the ground.
Storytellers with step-on guides, motor coach fleets, and multi-day expertise. Every operator has been vetted by DSJ and hosted on collaborative FAM tours with wholesalers from North America, the UK, and Europe.
Motor Coach
McCarthy's Party Tours
Motor coach & step-on guides
Full receptive services, motor coach fleets, and Newfoundland-born guides famous for their stories.
Multi-day
Legendary Coasts Tours
Regional multi-day circuits
Provincial DMO partner curating group and FIT programs across Legendary Coasts, Adventure Central, and beyond.
Marine
Iceberg Quest Ocean Tours
Marine excursions
Half-day and full-day charters for whales, icebergs, and puffins from the downtown waterfront.
Marine
O'Brien's Boat Tours
Bay Bulls whales & puffins
Ecological Reserve tours out of Bay Bulls with Newfoundland music and traditional storytelling on-board.
Marine
Gatherall's Puffin & Whale Watch
Family-friendly excursions
Stable catamarans, calm rides, and unmatched access to Witless Bay's seabird colonies.
Looking for a specific operator, language capability, or accessible service? Ask our travel trade team and we'll make the introduction.
Getting Here & Around
Closer than you think.
St. John's International Airport (YYT) is a 10-minute drive from downtown. Direct flights connect from Toronto, Montreal, Halifax, and Ottawa, with seasonal service to London Heathrow, Dublin, and major U.S. hubs.
10 min
From YYT airport to the downtown accommodations block.
Walk everywhere
Hotels, restaurants, George Street, and the harbourfront all within a 10-minute stroll.
3 hr flight
From Toronto, Montreal, Halifax; closer to Dublin than to Vancouver.
Motor coach & ground transport
Fleets ready for groups
Local receptive operators run 45–56 passenger coaches, mini-coaches, and step-on guide services covering the Avalon and beyond.
Marine access
Cruise & harbour berths
A working harbour welcomes expedition and mid-size cruise, with turnaround capability and downtown pier access for shore excursions.
Membership & Associations
A larger destination sales team.
DSJ works as part of a coordinated provincial and national sales effort. Under the dominant Newfoundland and Labrador brand, we collaborate with regional DMOs, provincial government, national partners, and industry operators.
TCA
TCAR
Dept. of Tourism, Culture, Arts & Recreation (NL)
ACT
ACTP
Atlantic Canada Trade Partnership
DC
DC
Destination Canada — National marketing organization
LC
LC
Legendary Coasts — Eastern NL DMO
AC
AC
Adventure Central — Central NL DMO
GW
GW
Go Western — Western NL DMO
DL
DL
Destination Labrador — Labrador DMO
HNL
HNL
Hospitality NL — Provincial industry association
2025 Marketplaces
Five shows.
178 conversations.
Marketplaces where buyers and sellers meet in pre-scheduled 1:1 appointments, the fastest way to grow tour development for the destination.
- American Bus AssociationPhiladelphiaJan 2025
- Rendezvous CanadaWinnipegMay 2025
- ContactMackinac IslandJun 2025
- Atlantic Canada ShowcaseSaint JohnOct 2025
- National Tour AssociationOttawaNov 2025
Eight 2025 Consumer Shows
Meeting travellers face-to-face across North America, UK & Ireland.
1🇺🇸New York Times Travel Show — New YorkJan 2025
2🇬🇧Destination Manchester — ManchesterFeb 2025
3🇮🇪Holiday World Show — DublinJan 2025
4🇬🇧Destination London — LondonFeb 2025
5🇨🇦Calgary Outdoor Adventure Show — CalgaryFeb 2025
6🇨🇦Montreal Outdoor Adventure Show — MontréalMar 2025
7🇨🇦Toronto Outdoor Adventure Show — TorontoFeb 2025
8🇨🇦Ottawa Travel & Vacation Show — OttawaApr 2025
Travel Media
Award-winning stories about a place worth telling.
Destination St. John's works with editors, broadcasters, and content creators to place the region in inspiring, high-impact stories, from national newspapers to global streaming.
Bronze Telly Award, 2024
Taste of History with PBS.
Produced in collaboration with PBS and Destination St. John's, the episode was recognized in the Travel & Tourism category, reinforcing the impact of high-quality content in elevating the destination on a global stage.
Jun 2025 · Saskatoon
TMAC (Travel Media Association of Canada)
Sep 2025 · Jasper
GO Media (Destination Canada)
Combined
33
Travel media meetings across TMAC and GO Media, connecting DSJ with storytellers across Canada and beyond.
Destination St. John's Media Gallery
Logos, photography, and video, ready for editorial use.
Logo Versions
Master logos, wordmarks, and colour variations.
Videography
Broadcast-ready B-roll and finished video assets.
Photography
High-resolution images of the city, coast, and culture.
Terms of Use
For non-commercial use only. Images and video must state copyright credit if noted, and may only be reproduced for the following purposes:
- Promotional materials, not intended for retail sales (e.g., brochures).
- Convention and trade show materials, not intended for retail.
- Articles for newspapers and magazines profiling Destination St. John's and the province of Newfoundland & Labrador.
- Websites or broadcast uses promoting Destination St. John's and Newfoundland & Labrador.
Contact
Let's build the
program together.
Tell us your markets, dates, and departure gateways. A named DSJ travel trade manager will respond, usually within two business days, with operator introductions, sample rates, and image assets.